You have to be recognisable to be recognised. An essential attribute for every congress destination. And the latest news from the communication and marketing office of Italian Exhibition Group is that Vicenza Convention Centre, the area dedicated to meetings and events, located within the city's exhibition centre, has rebranded as ViCC.
The acronym makes the venue and its activities more readily identifiable for customers, local stakeholders and citizens. A new brand, coordinated with the rest of the group, which expresses a family feeling consistent with the IEG logo, thanks to the font and colours: the red and green of the Italian flag and the horizontal cut of the letters.
The aim of the new brand is to communicate the business activities and opportunities offered by a modern and functional convention centre, located in a city with a strong historical, artistic and cultural appeal. The message is clear: to consolidate Vicenza's experience as a congress city and to position ViCC as a winning player on the national and international meeting industry scene. An industry which generated a turnover of 14 million euro for IEG in 2017, with 206 events organised between ViCC and Palacongressi di Rimini.