The Rimini Riviera is Italy's pleasure capital: from reckless days of fun on the beach (and relaxing ones as well) to crazy nights at the discotheque.
Our region has the highest concentration of theme parks than in any other part of Italy or Europe. The Riviera is also a major trendsetter, for example, providing gym equipment on our beaches.
For visitors who want something different to do in their free time, we have museums and original collections. And of course, there's great shopping too, and not just in the sophisticated shops of the old town centre and on the renowned avenues of the city, but also directly at the factory shops of manufacturers, who offer unbeatable prices. In addition, our rich handicraft tradition will ensure that you go home with some unique purchases.