Bici Academy

At a glance

  • TYPE OF EVENT: TRAINING WORKSHOP
  • PARTICIPANTS: 600
  • DURATAION: 2 DAYS
  • LOCATION: PALACONGRESSI DI RIMINI
  • ORGANISER: CONFINDUSTRIA ANMCA - NATIONAL ASSOCIATION OF BICYCLES, MOTORCYCLES AND ACCESSORIES
  • SPECIFIC NEEDS: PLENARY ROOM, 14 ROOMS WITH 40 - 80 SEATS,  LUNCH AREA
  • CBRR'S ROLE: CONSULTANCY AND CLIENT ASSISTANCE IN DEVELOPING THE FORMAT OF THE EVENT
  • SPONSOR: AMG, BIANCHI, BOSCH, CAMPAGNOLO, FOCUS, GIANT, MANDELLI, SANTINI MAGLIFICIO SPORTIVO, SCOTT, SELLE ROYAL, SHIMANO, VITTORIA
  • DATE: 15 - 16 JANUARY 2017

The client shares its experience: Piero Nigrelli, Director of the Cycling Division of Confindustria ANCMA - National Association of Bycicles, Motorcycles, Accesories

Annalisa Giannini, sales account manager
 

Maria Angiola Cossa, event manager

The sales account manager and the event manager report

""A network of relations, a meeting had at just the right time, advice on logistics opportunities provided by the Palacongressi and the destination, a site inspection that seduced the customer when the project devised by ANCMA was in its final stages, but was still missing an essential piece: that's how the 1st edition of Bici Academy came into being" says Annalisa Giannini, Sales Account Manager. "The need for a plenary room to host over 600 participants (the Amphitheatre Hall) and 14 medium/small rooms seating from 40 to 80, to accommodate the 14 rotating speakers holding several seminars designed for small groups. A full training schedule which included breaks with lunch service in the bright foyers of the Amphitheatre and coffee breaks in the common area in front of the halls. The perfect combination of services and location, all the elements that made the event successful and ready to develop its format from as early as next year", continues Event Manager, Maria Angiola Cossa. "Further confirmation that the role of the local Ambassador - continues Ms. Giannini - in this case represented by Andrea Manusia, professional journalist and expert on the cycling sector in Emilia Romagna, was crucial for the development of suitable acquisition synergies and the development of events in an area that is already an excellent biking destination, dedicated to sport and well-being".

 

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