"The 3rd National Congress of the People's Court of Justice for the Right to Health and the Health Forum” organised by the association for the elderly, Federanziani, are typical examples of high-profile institutional events that require collaboration with the communication and PR channels throughout the local area, well-organised coordination and management of a large number of participants. The opening and closing plenary sessions were attended by the Minister of Health and senior local authorities. Much help was provided in the distribution of the invitations to the local institutions, and in the requests for institutional support. With regard to communication, we arranged for radio commercials, billposting, the distribution of information brochures and supported the circulation of press release among the local media. We also put into action special shuttle services to and from the hotels and we used our ample parking areas to accommodate those attending for just one day. Our client was entirely satisfied with the result and confirmed its agreement with Palacongressi until 2016".