The 2015 Coca-Cola HBC Italia convention was an event mixing business and pleasure. The choice of venue was dictated by location logistics that would allow all participants to reach Rimini and the Palacongressi easily from other cities and from the hotels in Rimini. The creative settings realised ensured the integration of communication features and logistics of the event. Sala della Piazza was set up like an amphitheatre with mounted stands accommodating 1,300 participants and a large central stage of over 150 square metres, in the shape of a large Coca-Cola bottle made by our design team. A choice driven by the wish to celebrate 100 years of the most famous bottle in the history of design. The event directors then used a special overhead projection system which made the stage an element of strong communicative impact. Once again, the Palacongressi was capable of providing the technical and graphic implementations necessary for the realisation of such an important stage project.
Francesca Ferraris, Event Manager
Event & Conference Business Unit Rimini Fiera